Dave Ulrich and Norm Smallwood, in Leadership Brand, have written:
We believe that individual leaders need to role model the brand they advocate to others. We observe what others do more than what they say. If a leader espouses one set of actions and does another, the ensuing hypocrisy undermines the leader's credibility. Leaders who build a brand but act in ways opposed to the brand will not be believable. Aligning personal brand to leadership brand authenticates and embeds the leadership brand.
Write a story about a character running an unusual business who sets out to align their personal life and their business life with a combined 'leadership brand'.
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